0plastic- re-use is Cool
The Problem
The flow of plastics into the ocean has a large component of single-use containers and bags that are discarded, blown about and end up in waterways. We need to stem this at source by making it cool for consumers to prefer and use permanent containers over single-use ones, so they will take the necessary steps to bring their reusable container where they would otherwise buy a new single-use container.
Our Proposal
Create a brand that people want to identify with; under that brand, produce attractive, functional, reliable and aspirational containers that people fall in love with, and which embed an RFID chip; use that RFID chip to enable cashless refills, loyalty schemes, gamification, mass personalisation...
We Assume that...
That we can move in on a single established market to establish a Proof of Concept and multi-tenant, multi-application platform that we can use to sell to licensees in other markets.
Constraints to Overcome
Creating sufficient brand awareness; repeating the brand awareness campaign successfully across multiple countries and demographics. We should probably market through licensees in each market.
Current Work
Hard Launch in one defined target market within 1 year; sign up 10% of relevant retailers in that market within 3 months of that launch Replace 30% of single-use plastic water bottle use in that market within 1 year of that launch Within one year from that launch, license the concept into 25 markets, using local manufacture as appropriate. Exponential growth, completely supplant single-use plastics of that type worldwide within 5 years.