jaware

The Problem

Create tools that assist in explaining the threat that consumer decisions pose in concrete terms to increasing and abetting wildlife trafficking, and the pressures that wildlife trafficking has on the survival of both iconic species and lesser-known ones. This problem statement covers the development of interactive communications tools that can help contextualize the threat of wildlife trafficking in relatable terms for both public audiences and conservation practitioners. Teams can address questions such as: * How can conservationists create engaging, interactive visualizations using their own, or publicly available, data? * How can we effectively communicate the decline of specie(s) in the context of consumer behavior? * How can we encourage positive behavior change based on this communication of knowledge? * How can these tools be integrated into existing platforms to most effectively communicate the message?

Our Proposal

A mobile/desktop application that helps consumers to be aware of the problems a product can have. Basically, they will be able to: * get information about any harmful component/ingredient present in the life cycle of a product, * visualize the habitat loss generated by this/these harmful component/ingredient(s), * know other safe product alternatives if necessary.

We Assume that...

information availability, especially about traceability

certificates of safe/good practices

Constraints to Overcome

* Getting information about product ingredient/components traceability * Obtaining information about palm oil crops * Knowing the best way to visualize a problem that is on the media, documentaries...

Current Work

* Web/Mobile development. * Data science work for building a solid database. * Marketing and sales operations to engage "safe" brands to be advertised on our app.

Current Needs

* People: Data scientist, developer and UX designer. * 6 months.